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American Apparel also sells a line of shirts under the “Sustainable” label that are a hundred{40778e52b7835c4e9e01f50184ac0465d116816c5b81e1e85438069c23bdfddd} USDA organic cotton. In 2008, American Apparel purchased over 30,000 kilos of organic cotton known as B.A.S.I.C cotton. In 2005, the company was named “Marketer of the Year” on the first-ever LA Fashion Awards.

The company is dependent upon environmentally pleasant practices and is understood for its innovations in sustainability because of vertical integration. This in any other case wasted materials reduces the amount of cloth the corporate wants to provide along with expanding its product line and saves approximately 30,000 kilos of cotton per week. In 2005, the company hosted a bikini automotive wash benefit with the American Red Cross to …